One plan, all features, no hassle.
A single plan with access to all experimentation features and AI credits. Pricing scales only as your traffic grows.
Full exhaustive feature
Agentic AI workflows, front and centre
- Fully automated test creation from idea to delivery, with AI auto-pilot
- Custom test builder with AI co-pilot
- Insights from analytics data
- Idea generation with competitor analysis & research context
- AI powered variant builder
- Automated test setup for delivery, with AI agents
- Use CrowAI MCP to integrate with the LLM of your choice
- Generous AI credits for your experimentation needs
- Easy top-up of AI credits
Experiment types
- A/B/n tests
- Split URL tests
- Multivariate tests (coming soon)
- Personalized Experiences (coming soon)
- App testing (coming soon)
Analytics & Insights
- Connects to Google Analytics (GA4)
- Funnel analysis
- Identify key drop-off points
- Segmented analysis
- AI powered insights
Idea generation engine
- Workspace wide idea bank
- Competitor analysis
- Research backed ideation (from leading platforms)
- Ideas synced to data and tests
AI powered variant builder
- Chat based interface with AI
- Visual editor (WYSIWYG) for fine controls - Select or draw to edit
- Code editor for Js and CSS
- Responsive variant code
- Pre Js and post Js handling
- Generate additional variants with AI
- Upload images for design reference
- Reusable widgets (coming soon)
- Connect with Figma designs (coming soon)
- External Design system context (coming soon)
Triggers (page rules + triggers)
- AI agent for automated trigger configuration (based on your test variants)
- Multi page delivery with inclusion and exclusion page rules
- URL pattern and Regex support
- Sub-domain support
- Cross domain support (coming soon)
- Page view trigger
- Scroll based trigger
- Exit intent trigger
- User interaction based trigger (click, hover, etc.)
- Trigger on form submissions
- Time based triggers
- Session and engagement based triggers
- Composite triggers
- Advanced triggers with custom Js
- Custom event based trigger for niche use cases
Audience targeting
- AI agent for automated audience targeting setup
- Target by visitor type - new and returning
- Landing page and referring URL targeting
- Device type targeting
- User Agent targeting
- UTM & Query parameter targeting
- Traffic source targeting
- Unique Audience Grouping for mutually exclusive tests
- Operating System targeting
- Browser based targeting
- Geolocation targeting
- Screen resolution targeting
- Cookie based targeting
- Javascript variable targeting
- IP based targeting
- Target by days of the week and time of day
- Support for custom attributes for niche use cases
- Import audiences from GA4
- Export test visitor data to GA4
Metrics & Guardrails
- AI agent for automated metric configuration
- Set primary + secondary metrics (to uncover user behaviour)
- Intuitive Metric builder to create custom metrics
- Easy to use visual selector for identifying selectors from page
- Guardrails with customizable parameters
- Standard event based metrics - click, hover, time spent on page, form submission, engagement and new sessions
- Create metrics with custom events and their properties
- Revenue metrics that connect with the checkout platform of your choice - all leading platforms supported + option for custom integration with webhooks
- Create composite metrics with ease
- Fully customizable tracking settings for metrics - all or any events, order followed, tracking within and across session
- Customizable metric calculations - track unique visitors, event totals or value of an event’s property
- Set condition for success or failure - increase or decrease in metric
- Workspace wide as well as test specific metric storage
Test delivery & settings
- Customizable traffic allocation for test (% of your overall website traffic)
- Manual allocation of variants
- Dynamic allocation of variants (with Multi Armed Bandit)
- Contextual bandit for personalization (coming soon)
- Customizable winner threshold
- Editable baseline for winner comparison
- Test scheduling capabilities - start at specific date or time
- Customizable test end point - specific date or time or when fixed number of visitors reached
- Anti-flicker implementation
- Recommended test duration based on your existing parameters (coming soon)
Simplified review and QA
- Live preview mode with debugging panel - for QA and testing before launch
- Cross device preview and QA
- Review triggers and metrics in live preview
- Shareable live preview link for stakeholder alignment
- High level summary of variant changes - easy to scan for stakeholders
- Intuitive summary dashboard - to review entire test setup before launch
- Status log for tracking edits and changes to the test setup
Reports
- AI powered insights and report summary
- Chat with CrowAI to understand each aspect of your report clearly
- Compare metric performance across variants
- Download report CSV and PDF
- Share report
- Fully customizable audience segmentation of report data
- Filter by all parameters available under audience targeting (wherever applicable)
- Filter report by date range
- Detailed reporting of revenue metrics - conversions + average revenue
- Customizable currency for revenue metric
- Automated winner declaration
- Automated updates for guardrail breach and winner retraction
- Projected uplift with winner implementation
- Time based chart view of conversion rate, conversions and unique visitors
- Time based chart view of variant allocation (for tests running dynamic allocation)
Rollouts
- One click rollouts - launch a winning variant with ease
- Detailed metrics to track rollout performance over time
- Rollouts retain all the customizability of tests - page rules, triggers, metrics, audience targeting
- Rollouts retain all the AI workflows present in test setup
- Customizable rollout strategy - traffic allocation and scheduling
- Phased rollouts (coming soon)
Statistical Model
- Details about our stats model
Workspaces & Collaborator access
- AI powered website summary and business context
- Customize and update business context for better AI recommendations
- Support for unlimited collaborators
- Set roles and access levels for collaborators
- Support for custom integrations
- CMP support (Cookie Management Platform alignment)
- MTU usage visibility
- Subscription management dashboard (for workspace owners)
- Daily email notification with summary of live tests in the workspace
- Email notifications for winner declaration, retraction and guardrail breaches
- Email notifications with MTU quota usage updates
Integrations
- GA4 integration for website analytics data
- Shopify integration
- Integration with leading checkout platforms
- Custom integrations with APIs and webhooks
- MS Clarity integration (coming soon)
Support & Customer success
- Guided onboarding and workspace set up
- Dedicated support channels on chat
- Email support
Enterprise grade security and compliance
- GDPR compliant
- ISO 27001 certification
- SOC 2 compliance
- Secure data storage in data centre location of your choice
- Customizable MTU quota allocation
Everything. On Every Plan
One plan, all features, from day one.
No feature gating. No upsells. No tiers. You shouldn’t have to jump through pricing related hoops to get your experimentation strategy going.
Quota usage updates
No surprise overages. CrowAI alerts you as you approach your MTU limit — so you stay in control of usage and costs at every stage of growth.
Scales with you
Your CrowAI plan scales with your MTU (monthly tracked visitors), as your business grows and website traffic increases.
Enterprise-Grade Security
SOC2 and ISO certified, independently audited to keep your data safe and compliant. Built for teams in regulated industries including finance, insurance, and healthcare.
Simple and intuitive to use, always
We keep user experience and simplicity at the forefront, while designing and developing every aspect of the CrowAI platform.
Frequently Asked Questions
What financial teams ask most often
An MTU (Monthly Tracked User) is a unique visitor that CrowAI tracks and includes in an active experiment during a billing month. Your plan is based on your expected MTU volume. The more traffic your site receives, the more MTUs you'll need.
Each unique visitor included in a running experiment counts as one MTU for that month. If the same visitor is part of multiple experiments in the same billing month, they are counted as a single MTU — not multiple.
CrowAI alerts you as you approach your MTU limit so you're never caught off guard. If you exceed your quota, running experiments will pause until your quota is refreshed or your plan is upgraded. You can reach out to us at any time to get additional quota.
There is only one plan, so you get access to the entire suite of features.
CrowAI pricing scales with your MTU volume. Thus, the per unit cost reduces significantly with higher traffic tier.
CrowAI offers a 15-day free trial that includes complete access to all features. No credit card required, no feature restrictions. Just sign up and start experimenting.